Tag Archives: marketing

All those hats, or Why I will never be rich and famous

In July 2013, I published my first book, secretly harboring (well, don’t we all?) dreams of instant success. As I soon found out, publishing a book isn’t a particularly novel idea. In our age of self-publishing, millions do it, it’s … Continue reading

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The Toil that is Marketing – Free Days

Theoretically speaking, I have an idea what marketing is about. On one of┬ámy various forays into the working world, I ended up spending a year in an advertising agency. (By the way, can anyone tell me why it is advertising … Continue reading

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